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Analyst Bloggers – Threat or Menace?
OK, I admit it – I stole that title idea from an old National Lampoon. But the issue is no laughing matter: what is the appropriate code of conduct when industry analysts who work for brand name...
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What’s a Hashtag, and Why Should I Care?
At IBM’s Impact event, Billy Crystal hosted the first day and much hilarity ensued out of Sandy Carter’s avid adoption of social media – especially Twitter. Sandy (sandy_carter if you care to follow...
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AR: Continuity of Contact Makes A Difference
I’ve been an independent analyst for a few months now, and it’s been an eye-opening experience in many ways. One has been the way some organizations I dealt with for a decade forgot my name the next...
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Anonymity Is A Coward’s Cloak
Some people choose not to identify themselves when they leave blog comments. I recently had a twitter conversation after finding myself dismayed at some particularly inappropriate statements from...
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AR: Analysts Don’t List Themselves on Social Media
Several AR professionals have recently asked me how to find industry analyst blogs or Twitter addresses. The immediate answer was to send them to Sage Circle, where a pair of excellent directories are...
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The State of The Industry Analyst
How’s that for a ridiculous title? This piece is nowhere near as ambitious as that; it’s a response to some typically provocative comments from Gideon Gartner, a founder and arguably the most iconic...
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Will Tiered Content Strategies Crack the IT Research PayWall?
There are two content models in the IT research world: the PayWall and the freely available. In the former model, the business assumption is that the firm’s revenue stream is largely driven by content...
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SapphireNow Day One – Getting Virtual Events Right, And More
I got some great messages today from people who enjoyed my tweets “from” SapphireNow in Orlando – although I wasn’t there. That’s a tribute – not to me; we’re only talking tweets, for goodness’ sake –...
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SapphireNow Day Two – Pump It Up
Bill McDermott began the day for Orlando attendees of SapphireNow by demonstrating that there is no charisma deficit at SAP these days, and his co-CEO Jim Hagemann Snabe was right there behind him to...
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Twitter Drafting – Marketing in the Tweetstream
Racing fans - cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy...
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